*Thousands of companies worldwide depend on salesforce.com to manage their sales, marketing, and customer service and support operations, and this book covers how to effectively use salesforce.com to handle common business challenges
*Covers how to personalize salesforce.com, manage accounts, develop contacts, manage activities, optimize marketing, work with campaigns, manage products, analyze data with reports, and more
*There is incredible marketing and promotional support for this title from salesforce.com, which has distributed thousands of promotional minibooks to upsell the full book at launch events, conferences, and sales calls
*Salesforce.com will also promote this book on their Web site and use the book at dozens of city tour events throughout the year
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